Beloved Community

Building Sustainable Change for Racial & Economic Equity

The Beloved Community is a Global Vision in Which all People can Share the Wealth of the Earth.

BELOVED COMMUNITY, a non-profit in the Diversity Equity and Inclusion space, with a mission to build sustainable change for racial and economic equity, engaged CARTEL to refresh its brand identity. From the beginning, our goal was to simplify, clarify and amplify the Beloved Community brand. After five years of work, consistent growth and support from the Melinda & Bill Gates Foundation, our team revamped the organization’s look & feel, designed a new website, and created a strategy for product development afterward, with the launch of Awa by Beloved, a software tool to streamline diversity assessments.

Learn more by reading our Beloved Community Journal or the Beloved Community Blog Post.

Red background with the text 'Rubik Sans' repeated four times in white, with the last instance in a smaller and lighter font.
A stylized logo with horizontal lines and pointed edges on a dark background.
The image is completely blank with a white background and no visible objects or features.
A rainbow pride flag with horizontal stripes in red, orange, yellow, green, blue, purple, and pink colors.
A colorful abstract background with a series of curved arrows in yellow, orange, and red shades.
Red background with a white outline of a speech bubble forming a heart shape.

Beloved & Awa

Awa by Beloved empowers teams to drive change within your organization, and throughout your community. Assess individual and organizational DEI capacity, set priorities, and build plans for sustainable, long-term change.

Click here to learn more about our work for Awa by Beloved.

RELATED PROJECTS

Awa By Beloved

Nola CARES