International Mentoring St. Louis

A Rebrand For A Program That Transforms Lives

Black silhouette of a cat sitting with tail curled, looking to the left against a plain white background.

Where Cultures Unite, Connections Thrive, and the Future Takes Flight Through Mentorship

The new logo features two stylized wings coming together: one for the mentor, and another one for the mentee. Designed to evoke an inspiring sense of togetherness, connection, and honor the transformative power of meaningful mentorship, these wings converge within an abstract representation of the iconic Gateway Arch, anchoring the program to St. Louis' most memorable symbol, now as a bridge between cultures and communities.

International Mentoring St. Louis build bridges of understanding that inspire international families to call St. Louis home, propelling our region to flourish both economically and culturally. By fostering connections that transcend borders, we elevate St. Louis’s presence on the world stage, and create a rich tapestry of shared experiences for a thriving community, where multicultural exchange takes flight.

The circular seal structure of the logo underscores the program’s global outreach, emphasizing its commitment to fostering international connections. Complemented by clean, modern typography and a balanced design, the logo exudes professionalism, inclusivity, and timelessness.

Accompanying the rebrand is a new slogan: “Transforming Lives Through Meaningful Mentorship.” This phrase encapsulates the program’s profound impact on individuals, the St. Louis community, and its international reach, highlighting the depth and far-reaching benefits of these transformative relationships.

The rebrand has strengthened IMSTL’s identity as a dynamic and impactful organization. By embracing its legacy while looking toward the future, the program has laid the foundation for even greater inclusivity and transformation, ensuring its mission continues to resonate and thrive in a globally connected world.

Red promotional sign for the International Mentoring Program in St. Louis, with the slogan 'Building Bridges Through Mentorship' in large, bold, blue letters. The sign features a stylized beige and pink bridge graphic and includes the IMSTL logo at the bottom.
A girl standing on outdoor stairs holding a tote bag with abstract circle design and 'IM STL International Mentoring St. Louis' logo.
A collection of ten blue line icons on a dark purple background. The icons include a globe, a diploma, a telescope, a DNA helix, a mountain, a book, a chain link, a graduation cap, a scroll, and a circular arrangement of people.
Three vertical banners for IM STL, International Mentoring St. Louis. The left banner is red with the text "Connect Locally, Thrive Globally." The middle banner is purple with the text "We make mentorship meaningful in St. Louis and beyond." The right banner is teal with the text "Discover St. Louis, Discover Yourself." All banners include the IM STL logo and website IMSTL.ORG, against a purple background.
Brochure and flyer for IM STL, an international mentoring organization in St. Louis, featuring colorful design with logo, QR code, and information about mentorship programs.
A promotional graphic for the International Mentoring Program in St. Louis, featuring a laptop displaying the program's logo on a coral background.
IMSTL International Mentoring St. Louis logo with white and orange text on a blue background.
A world map displaying country membership donations by color: dark teal indicates countries with over 100 members, medium teal for over 50, lighter teal for over 25, and the lightest teal for over 15 members.

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